ASAP Rocky

 “I rock Margielas with no laces”

This is really interesting to me.  Rap and fashion have always gone hand in hand, but not usually rap and high fashion.  Now, I don’t proclaim to really know anything about rap, mainstream or otherwise. I know there are artists I like, some I find amusing, and some that I could easily call manufactured garbage.  ASAP Rocky definitely has a style of his own, and that’s all well and good, but what I find really interesting is he has basically said that if you are a true baller, you need to be on the next level with names like Margiela, Jeremy Scott, and designers more common on a Paris runway than the streets of Harlem.  Look closely, and ASAP’s love of mixing and matching high fashion and street wear is most apparent in his video for “Goldie”:

ASAP wearing the very trendy Givenchy t-shirt.

Gold Margiela high tops from the “Goldie” video.

ASAP with the Comme des Fuckdown toque available from SsureEpireState.com

Whether you’re into new rap music or not, I think it should be acknowledged when artists are breaking and evolving cultural norms, and I think ASAP Rocky is a great example of this (sorry Kanye).