Author Archives: The Editor

The Making of an S&R Denim Co Jacket

A brief look inside S&R Denim Co production.. People often question why our products cost more than a garment made overseas, and hopefully this will give a little insight into our investment in each piece of clothing we produce.   This … Continue reading

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S&R in Scout Magazine

Written by Jill Magee-Fosdick on July 21, 2015 Scout Magazine is Vancouver’s go-to guide for all things food, dining, and culture. We are very happy to have our aprons profiled by contributor, bartender-extraordinaire, and Search & Rescue Denim Co. apron … Continue reading

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Torafuku – New Vancouver Restaurant Wearing S&R Aprons in Kitchen and on Global TV

Written by Jill Magee-Fosdick on July 21, 2015 New to Vancouver’s restaurant scene, Torafuku, has opened its doors this past weekend. The team from Torafuku are known for their local food truck, Le Tigre and have now expanded their culinary … Continue reading

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Jamie Oliver Wearing S&R Denim Apron!

Written by Jill Magee-Fosdick on July 06, 2015 Chef Jamie Oliver (left) in his Search & Rescue Denim Co. Apron (Louis’ apron is not one of ours) We are thrilled and honoured to see that chef and food activist, Jamie … Continue reading

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S&R Mentioned in the NY Times!

Written by Jill Magee-Fosdick on June 30, 2015 New York Times, June 23rd, 2015 Last week, the New York Times featured an article discussing the rise of the apron from beyond the simple white kitchen apron to the world of … Continue reading

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Chef Carolynn Spence of the Chateau Marmont

Written by Jill Magee-Fosdick on June 30, 2015 The Chateau Marmont The Chateau Marmont is a hip and historic Los Angeles landmark. It is, simply, a gothic castle that evokes old-Hollywood and attracts an array of patrons including a large … Continue reading

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Collaboration with Aunts & Uncles for The Deighton Cup

Written by Jill Magee-Fosdick on June 29, 2015 Aunts & Uncles Spring/Summer Campaign 2015 This summer we are excited to team up with German leather lifestyle brand, Aunts & Uncles, to create custom aprons that will be showcased at the … Continue reading

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S&R Denim Co Fall/Winter 2014

This week we are having a launch party here in Vancouver to celebrate the release of our Fall/Winter Mens and Womens denim collection. We have been working on our new denim jackets and vests, and our mens oilskin canvas motorcycle … Continue reading

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Search & Rescue Denim Co. Documentary Short

Recently we’ve been working with Baxter Redfern of Redfern Media on a short mini-doc about where Search & Rescue Denim came from, and a what our business is all about.   I’m really happy with how it came out, and I … Continue reading

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Search & Rescue Denim Co. at Gastown Tattoo Parlour

 Things have been busy at S&R over the last couple of months. We have two new staff members helping sew aprons, and we’ve been adding retail outlets at the rate of about one a month. This week, we teamed up … Continue reading

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Search & Rescue Denim, our first retail outlet

It’s been a good week for Search & Rescue Denim Co. Today we hit a new milestone, our aprons are being sold in a real brick and mortar retail establishment, The Shop Vancouver. I love motorcycles, fashion and coffee, so … Continue reading

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A bit of competition.

In the past two years, a certain backpack company based in Vancouver, BC, but manufactured overseas, has become incredibly popular, and truly saturated the market.  Suddenly the humble backpack, duffel bag and even laptop case became a mode for self … Continue reading

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Style on the Street

I really liked the way this gentleman layered denim with a dress-wear vest and tie.  It’s like contemporary punk. I dig it. . Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers Tweet about … Continue reading

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The New Goth

Right now we are (at least in North America) in the throws of the grunge revival (blame Urban Outfitters). Shredded denim shorts and lace over vintage oversize rock tees and teenagers that are proclaiming their love for Nirvana and music … Continue reading

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I’m not really back. Sort of.

Hello blog, my old friend, it’s nice to see you, once again. The last three months have been crazy.  My business has grown, I have a partner in the venture now, and we are working towards opening our little Search … Continue reading

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Search & Rescue Denim Co, or why I’ve been on blogging hiatus.

I haven’t posted in a couple of months because I have been trying to work myself to death, apparently.  I am now running the menswear department of the Kitsilano, Vancouver Urban Outfitters, which takes up 50 hours or so of … Continue reading

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Style Butcher Feature: London Alexander Fashion Show 2013

This Saturday I was invited to Fortune nightclub in Vancouver to view the Spring/Summer 2013 and Fall/Winter 2013 from designer London Alexander.  He is a menswear designer based here in Vancouver, and I really love his take on contemporary street-wear. … Continue reading

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Generic Surplus – Los Angeles

I just discovered this new footwear brand out of Los Angeles, and I really love their new spring footwear, so I thought I would share a few of my favorites from their new collection. Founded in Los Angeles as an … Continue reading

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50 Shades of Yohji – Day 5

iPhone be damned, today’s outfit is actually all black, but it came out with blue tones. Anyways, here’s day 5 of the Yohji project. T-Shirt & Jacket: All Saints | Cardigan: J Lindeberg | Jeans: Diesel | Shoes: Florsheim | … Continue reading

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50 Shades of Yohji – Day 4

It’s day 4 of the 50 Shades of Yohji project. Ta-da! Leopard print shirt and collar chains: Top Man |  Denim Jacket – BLK DNM | Vegan Leather hoodie: American Apparel | Jeans: Comune | Shoes: Florsheim Bookmark on Delicious … Continue reading

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