Cheap Monday Celebrates UK opening with AW-12 pre-release

One of my favorite brands is opening a new store!  The opening will take place in the middle of London Fashion Week, and has pre-released some shots from their AW-12 campaign.  The folks at Cheap Monday hail from Sweden, and they do fashion a little differently…

Inspiration Autumn/Winter 2012:

For AW12 we are slowing down, focusing on the long cycles and evolution in nature. We have chosen a naturalistic approach, looking at the periodic table, natural history, DNA and fossils. The overwhelming transformation from dead plants to oil takes over 100 million years. The universe is monumental and puts our lives into perspective.                    Read more:

Click here to see a video and more..

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