- The Style Butcher started out in 2012 as a street style and fashion blog. In 2015 most of the focus was on the current projects of my luxury workwear company Search & Rescue Denim Co. Now in 2016 I am turning the focus of this blog to a sort of entrepreneurial journal. I want to chronicle the next stages of building an international fashion brand and I think writing out my experiences will help me understand a bit more what I want out of this business, and this life. Thanks for reading!
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Author Archives: The Editor
The Making of an S&R Denim Co Jacket
A brief look inside S&R Denim Co production.. People often question why our products cost more than a garment made overseas, and hopefully this will give a little insight into our investment in each piece of clothing we produce. This … Continue reading
Posted in LEARN SOMETHING, STREET WEAR
Tagged artisan, bespoke, cafe racer, Canada, Denim, denim jacket, Handmade, jean jacket, jeans, leather, leatherwork, locally made, made in canada, Menswear, raw denim, street style, Street Wear, style, tattoo, tattoo artist, tattoos, Vancouver, Womenswear
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Torafuku – New Vancouver Restaurant Wearing S&R Aprons in Kitchen and on Global TV
Written by Jill Magee-Fosdick on July 21, 2015 New to Vancouver’s restaurant scene, Torafuku, has opened its doors this past weekend. The team from Torafuku are known for their local food truck, Le Tigre and have now expanded their culinary … Continue reading
Posted in Uncategorized
Tagged otter wax, Restaurant, Restaurant Apron Scout Magazine, Scout Vancovuer, Search & Rescue, search & rescue aprons, Search & Rescue Denim, Search & Rescue Denim Co, search and rescue, search and rescue aprons, search and rescue denim, Search and Rescue Denim Co, Sous Chef Danvee Kwok, Sous Chef Sandy Chen, tattoo, tattoo apron, tattoo artist, tattooer, tattoos, traditional tattoo, Vancouver, Vancouver Business, Vancouver Chef, Vancouver Company, Vancouver Food, Vancouver Local, Vancouver Restaurant, Vancouver Style, Vancouverism, video, waxed, Waxed Apron
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Jamie Oliver Wearing S&R Denim Apron!
Written by Jill Magee-Fosdick on July 06, 2015 Chef Jamie Oliver (left) in his Search & Rescue Denim Co. Apron (Louis’ apron is not one of ours) We are thrilled and honoured to see that chef and food activist, Jamie … Continue reading
Posted in Uncategorized
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S&R Mentioned in the NY Times!
Written by Jill Magee-Fosdick on June 30, 2015 New York Times, June 23rd, 2015 Last week, the New York Times featured an article discussing the rise of the apron from beyond the simple white kitchen apron to the world of … Continue reading
Posted in Uncategorized
Tagged New York Times, NY Times, NYT, Search & Rescue Denim Co
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Collaboration with Aunts & Uncles for The Deighton Cup
Written by Jill Magee-Fosdick on June 29, 2015 Aunts & Uncles Spring/Summer Campaign 2015 This summer we are excited to team up with German leather lifestyle brand, Aunts & Uncles, to create custom aprons that will be showcased at the … Continue reading
Posted in Uncategorized
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S&R Denim Co Fall/Winter 2014
This week we are having a launch party here in Vancouver to celebrate the release of our Fall/Winter Mens and Womens denim collection. We have been working on our new denim jackets and vests, and our mens oilskin canvas motorcycle … Continue reading
Posted in BRANDS, EVENTS, FASHION SHOWS, FRIENDS, STREET WEAR
Tagged denim jacket, denim vest, jean jacket, locally made, made in canada, motorcycle jacket, Search and Rescue Denim Co, Street Wear, style
1 Comment
Search & Rescue Denim Co. Documentary Short
Recently we’ve been working with Baxter Redfern of Redfern Media on a short mini-doc about where Search & Rescue Denim came from, and a what our business is all about. I’m really happy with how it came out, and I … Continue reading
Posted in BRANDS
Tagged Baxter Redfern, Gastown, Gastown Tattoo, Redfern Media, S&R Denim Co., Search & Rescue Denim Co
1 Comment
Search & Rescue Denim Co. at Gastown Tattoo Parlour
Things have been busy at S&R over the last couple of months. We have two new staff members helping sew aprons, and we’ve been adding retail outlets at the rate of about one a month. This week, we teamed up … Continue reading
Posted in BRANDS
Tagged Apron, Aprons, Custom Apron, Gastown, Gastown Tattoo, Handmade, Search and Rescue Denim Co, Vancouver Aprons, Waxed Apron
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Search & Rescue Denim, our first retail outlet
It’s been a good week for Search & Rescue Denim Co. Today we hit a new milestone, our aprons are being sold in a real brick and mortar retail establishment, The Shop Vancouver. I love motorcycles, fashion and coffee, so … Continue reading
A bit of competition.
In the past two years, a certain backpack company based in Vancouver, BC, but manufactured overseas, has become incredibly popular, and truly saturated the market. Suddenly the humble backpack, duffel bag and even laptop case became a mode for self … Continue reading
Style on the Street
I really liked the way this gentleman layered denim with a dress-wear vest and tie. It’s like contemporary punk. I dig it. . Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers Tweet about … Continue reading
The New Goth
Right now we are (at least in North America) in the throws of the grunge revival (blame Urban Outfitters). Shredded denim shorts and lace over vintage oversize rock tees and teenagers that are proclaiming their love for Nirvana and music … Continue reading
Posted in BRANDS
Tagged Goth, Industrial, S&R Denim, Search & Rescue Denim, Vancouver
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I’m not really back. Sort of.
Hello blog, my old friend, it’s nice to see you, once again. The last three months have been crazy. My business has grown, I have a partner in the venture now, and we are working towards opening our little Search … Continue reading
Search & Rescue Denim Co, or why I’ve been on blogging hiatus.
I haven’t posted in a couple of months because I have been trying to work myself to death, apparently. I am now running the menswear department of the Kitsilano, Vancouver Urban Outfitters, which takes up 50 hours or so of … Continue reading
Posted in BRANDS
Tagged Aprons, Denim, Gastown Tattoo Parlor, Search & Rescue Denim Co, Vancouver
3 Comments
Style Butcher Feature: London Alexander Fashion Show 2013
This Saturday I was invited to Fortune nightclub in Vancouver to view the Spring/Summer 2013 and Fall/Winter 2013 from designer London Alexander. He is a menswear designer based here in Vancouver, and I really love his take on contemporary street-wear. … Continue reading
Posted in FASHION SHOWS
Tagged fall winter 2013, London Alexander, Spring Summer 2013, Vancouver
2 Comments
Generic Surplus – Los Angeles
I just discovered this new footwear brand out of Los Angeles, and I really love their new spring footwear, so I thought I would share a few of my favorites from their new collection. Founded in Los Angeles as an … Continue reading
50 Shades of Yohji – Day 5
iPhone be damned, today’s outfit is actually all black, but it came out with blue tones. Anyways, here’s day 5 of the Yohji project. T-Shirt & Jacket: All Saints | Cardigan: J Lindeberg | Jeans: Diesel | Shoes: Florsheim | … Continue reading
Posted in STREET WEAR, STYLE ON THE STREET
Tagged All Saints, diesel, Florsheim, J Lindeberg, Love Nail Tree
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50 Shades of Yohji – Day 4
It’s day 4 of the 50 Shades of Yohji project. Ta-da! Leopard print shirt and collar chains: Top Man | Denim Jacket – BLK DNM | Vegan Leather hoodie: American Apparel | Jeans: Comune | Shoes: Florsheim Bookmark on Delicious … Continue reading
Posted in STREET WEAR, STYLE ON THE STREET
Tagged American Apparel, BLK DNM, Comune, Florsheim, Top Man
1 Comment
