- The Style Butcher started out in 2012 as a street style and fashion blog. In 2015 most of the focus was on the current projects of my luxury workwear company Search & Rescue Denim Co. Now in 2016 I am turning the focus of this blog to a sort of entrepreneurial journal. I want to chronicle the next stages of building an international fashion brand and I think writing out my experiences will help me understand a bit more what I want out of this business, and this life. Thanks for reading!
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Only the Freshest Cuts
- The Making of an S&R Denim Co Jacket January 17, 2016A brief look inside S&R Denim Co production.. People often question why our products cost more than a garment made overseas, and hopefully this will give a little insight into our investment in each piece of clothing we produce. This … Continue reading →The Editor
- S&R in Scout Magazine August 2, 2015Written by Jill Magee-Fosdick on July 21, 2015 Scout Magazine is Vancouver’s go-to guide for all things food, dining, and culture. We are very happy to have our aprons profiled by contributor, bartender-extraordinaire, and Search & Rescue Denim Co. apron … Continue reading →The Editor
- Torafuku – New Vancouver Restaurant Wearing S&R Aprons in Kitchen and on Global TV August 2, 2015Written by Jill Magee-Fosdick on July 21, 2015 New to Vancouver’s restaurant scene, Torafuku, has opened its doors this past weekend. The team from Torafuku are known for their local food truck, Le Tigre and have now expanded their culinary … Continue reading →The Editor
- Jamie Oliver Wearing S&R Denim Apron! July 7, 2015Written by Jill Magee-Fosdick on July 06, 2015 Chef Jamie Oliver (left) in his Search & Rescue Denim Co. Apron (Louis’ apron is not one of ours) We are thrilled and honoured to see that chef and food activist, Jamie … Continue reading →The Editor
- S&R Mentioned in the NY Times! July 1, 2015Written by Jill Magee-Fosdick on June 30, 2015 New York Times, June 23rd, 2015 Last week, the New York Times featured an article discussing the rise of the apron from beyond the simple white kitchen apron to the world of … Continue reading →The Editor
- Chef Carolynn Spence of the Chateau Marmont July 1, 2015Written by Jill Magee-Fosdick on June 30, 2015 The Chateau Marmont The Chateau Marmont is a hip and historic Los Angeles landmark. It is, simply, a gothic castle that evokes old-Hollywood and attracts an array of patrons including a large … Continue reading →The Editor
- Collaboration with Aunts & Uncles for The Deighton Cup June 30, 2015Written by Jill Magee-Fosdick on June 29, 2015 Aunts & Uncles Spring/Summer Campaign 2015 This summer we are excited to team up with German leather lifestyle brand, Aunts & Uncles, to create custom aprons that will be showcased at the … Continue reading →The Editor
- S&R Denim Co Fall/Winter 2014 October 14, 2014This week we are having a launch party here in Vancouver to celebrate the release of our Fall/Winter Mens and Womens denim collection. We have been working on our new denim jackets and vests, and our mens oilskin canvas motorcycle … Continue reading →The Editor
- Search & Rescue Denim Co. Documentary Short February 15, 2014Recently we’ve been working with Baxter Redfern of Redfern Media on a short mini-doc about where Search & Rescue Denim came from, and a what our business is all about. I’m really happy with how it came out, and I … Continue reading →The Editor
- Search & Rescue Denim Co. at Gastown Tattoo Parlour February 6, 2014Things have been busy at S&R over the last couple of months. We have two new staff members helping sew aprons, and we’ve been adding retail outlets at the rate of about one a month. This week, we teamed up … Continue reading →The Editor
- The Making of an S&R Denim Co Jacket January 17, 2016
Monthly Archives: January 2013
50 Shades of Yohji – Day 5
iPhone be damned, today’s outfit is actually all black, but it came out with blue tones. Anyways, here’s day 5 of the Yohji project. T-Shirt & Jacket: All Saints | Cardigan: J Lindeberg | Jeans: Diesel | Shoes: Florsheim | … Continue reading
Posted in STREET WEAR, STYLE ON THE STREET
Tagged All Saints, diesel, Florsheim, J Lindeberg, Love Nail Tree
Comments Off on 50 Shades of Yohji – Day 5
50 Shades of Yohji – Day 4
It’s day 4 of the 50 Shades of Yohji project. Ta-da! Leopard print shirt and collar chains: Top Man | Denim Jacket – BLK DNM | Vegan Leather hoodie: American Apparel | Jeans: Comune | Shoes: Florsheim Bookmark on Delicious … Continue reading
Posted in STREET WEAR, STYLE ON THE STREET
Tagged American Apparel, BLK DNM, Comune, Florsheim, Top Man
1 Comment
Style on the Street – The Ju-lander
Today, Julian (aka Ju-lander, aka Ju-Lion) stopped by our shop for a chat, and happened to run into a couple of street-style photographers for Vancouver Fashion Week that were also in the store at the time. They snapped a few … Continue reading
Punk Rock Thug Life
Today I started a concept art project with my friend Geordon of Ill Gotten Reign. Classic punk denim vests, combined with imagery from other genres, in this case, original hip hop. It all started with Geordon and his N.W.A vest…with … Continue reading
Style on the Street
Today was my day off, and there hadn’t been a good dry day in a while that I could go for a walk and take some photos, so I took advantage of the reasonable weather and hit the streets. Here … Continue reading
Posted in STYLE ON THE STREET
Tagged Granville, style on the street, Vancouver, Winter Fashion, Yaltown
3 Comments
50 Shades of Yohji – Day 3
It’s another installment of WTF is Yohji wearing. Enjoy. Shoes: Dr. Marten, Jeans: Comune, Shirt: J Lindeberg, Cardigan: V-Room, Tie: Club Monaco, Jacket: J Lindeberg, Scarf: American Apparel, Top Knot: Last Samurai. Bookmark on Delicious Digg this post Recommend on … Continue reading
Posted in STYLE ON THE STREET
Tagged American Apparel, Club Monaco, Comune, Dr. Marten, J Lindeberg, V Room
2 Comments
Skyfall
Last night I finally went and saw the latest James Bond movie, Skyfall. The movie was excellent, and reaffirmed what most men have wished at one point or another in their lives, to be James Bond. The cars, the gadgets, … Continue reading
Search & Rescue Denim Co – Sample Work
I’ve been working on new product designs for my company, Search & Rescue Denim. In previous posts, you may have seen the waxed denim work aprons that I made, and now I am working on some denim tote bags. Here … Continue reading
50 Shades of Yohji (Day 2)
It’s day two of the Yohji project. All Saints boots, Comune jeans, Diesel leather jacket, Goorin Bros hat, All Saints Cardigan, Diesel Black Gold Shirt. People seem to be enjoying these 50 shades of Yohji posts, so he and I … Continue reading
Posted in STREET WEAR, STYLE ON THE STREET
Tagged All Saints, Comune, diesel, Goorin Bros'
5 Comments
New Years Eve 2012
Jill and I rang in the New Year in Gastown with a few of our close friends. My friends have a lot of tattoos, and all have excellent personal style. Here are a few of my favorite shots from the … Continue reading
Fashionception. Style at Work.
Today, we have Boys’co social media manager Sean in front of the camera. A blogger being blogged, and maybe re-blogging on the company blog. It’s fashion inception. Insert Xibit joke here.. (Yo dawg, I heard you like blogs, so we … Continue reading