- The Style Butcher started out in 2012 as a street style and fashion blog. In 2015 most of the focus was on the current projects of my luxury workwear company Search & Rescue Denim Co. Now in 2016 I am turning the focus of this blog to a sort of entrepreneurial journal. I want to chronicle the next stages of building an international fashion brand and I think writing out my experiences will help me understand a bit more what I want out of this business, and this life. Thanks for reading!
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Only the Freshest Cuts- The Making of an S&R Denim Co Jacket January 17, 2016A brief look inside S&R Denim Co production.. People often question why our products cost more than a garment made overseas, and hopefully this will give a little insight into our investment in each piece of clothing we produce. This … Continue reading →The Editor
- S&R in Scout Magazine August 2, 2015Written by Jill Magee-Fosdick on July 21, 2015 Scout Magazine is Vancouver’s go-to guide for all things food, dining, and culture. We are very happy to have our aprons profiled by contributor, bartender-extraordinaire, and Search & Rescue Denim Co. apron … Continue reading →The Editor
- Torafuku – New Vancouver Restaurant Wearing S&R Aprons in Kitchen and on Global TV August 2, 2015Written by Jill Magee-Fosdick on July 21, 2015 New to Vancouver’s restaurant scene, Torafuku, has opened its doors this past weekend. The team from Torafuku are known for their local food truck, Le Tigre and have now expanded their culinary … Continue reading →The Editor
- Jamie Oliver Wearing S&R Denim Apron! July 7, 2015Written by Jill Magee-Fosdick on July 06, 2015 Chef Jamie Oliver (left) in his Search & Rescue Denim Co. Apron (Louis’ apron is not one of ours) We are thrilled and honoured to see that chef and food activist, Jamie … Continue reading →The Editor
- S&R Mentioned in the NY Times! July 1, 2015Written by Jill Magee-Fosdick on June 30, 2015 New York Times, June 23rd, 2015 Last week, the New York Times featured an article discussing the rise of the apron from beyond the simple white kitchen apron to the world of … Continue reading →The Editor
- Chef Carolynn Spence of the Chateau Marmont July 1, 2015Written by Jill Magee-Fosdick on June 30, 2015 The Chateau Marmont The Chateau Marmont is a hip and historic Los Angeles landmark. It is, simply, a gothic castle that evokes old-Hollywood and attracts an array of patrons including a large … Continue reading →The Editor
- Collaboration with Aunts & Uncles for The Deighton Cup June 30, 2015Written by Jill Magee-Fosdick on June 29, 2015 Aunts & Uncles Spring/Summer Campaign 2015 This summer we are excited to team up with German leather lifestyle brand, Aunts & Uncles, to create custom aprons that will be showcased at the … Continue reading →The Editor
- S&R Denim Co Fall/Winter 2014 October 14, 2014This week we are having a launch party here in Vancouver to celebrate the release of our Fall/Winter Mens and Womens denim collection. We have been working on our new denim jackets and vests, and our mens oilskin canvas motorcycle … Continue reading →The Editor
- Search & Rescue Denim Co. Documentary Short February 15, 2014Recently we’ve been working with Baxter Redfern of Redfern Media on a short mini-doc about where Search & Rescue Denim came from, and a what our business is all about. I’m really happy with how it came out, and I … Continue reading →The Editor
- Search & Rescue Denim Co. at Gastown Tattoo Parlour February 6, 2014Things have been busy at S&R over the last couple of months. We have two new staff members helping sew aprons, and we’ve been adding retail outlets at the rate of about one a month. This week, we teamed up … Continue reading →The Editor
- The Making of an S&R Denim Co Jacket January 17, 2016
Enter Our Excellent, Super Easy Contest!
Posted in MISC
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Style on the Go!
Jill and I went for a walk through town tonight, hoping to find a few people to catch on film. Everywhere we went, people were on the move and almost impossible to photograph! I literally chased two different people down the road to try and get a picture, and one of them I didn’t even catch! Jill looked at me and said, “Oh man, that guy was the fastest man in the world! WTF??” So, aside from everyone being just a few steps out of reach, I got two photos worth sharing.
This fellow may have just been coming from work, but I liked the suspenders, and the big collar. More people should rock suspenders.
This lady was bookin’ it down the street! It took me three tries to catch her and actually focus my camera. I’m on the fence as to whether I like this look or not, but the bolero jacket and bright leopard print pencil skirt are an interesting combination to say the least.
Style on the Street – Fashion-Cyclista
Look at this sassy lady! This is Tusia, and she is rocking a sweet shirt dress and heels on this sunny Vancouver day. She is also rad because she is a bike mechanic at my local shop, and it’s pretty hard to beat a fashionista on a bicycle!
Posted in STYLE ON THE STREET
Tagged Gastown, Ride on Again Bike Shop, Shirt dress, style on the street
1 Comment
Style on the Street
I really like this super minimal grey dress! The boots and red socks really worked well with it too.
Posted in STYLE ON THE STREET
Tagged Gastown, MInimal dress, style on the street
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Kanye West – Genius or D-bag?
I see Kanye West from a few different perspectives.
In my opinion, he does have a good fashion sense, and is one of the few artists that has left the old hip hop image behind. For a while, I had the idea that Kanye was just a self absorbed, flamboyant/obnoxious douche bag. From “George Bush hates black people” to “I’ma let you finish, but Beyonce had the best album of the year”, Kanye seemed to have a knack for pissing people off. At first I thought he did stuff like this purely because he is a dick, but then I realized that all of the stunts that he pulls are part of an ongoing plan to keep him in the spotlight. Everything is calculated and controlled. Now, storming the stage at the MTV Music Video awards, shows that in his pursuit of the spotlight, he is still a prick, but as much as people loathed him afterwards, he has only become more popular.
So, that being said, I prefer to look at him as a mad scientist/artist, best exemplified by his latest endeavor, a short film combining a medley of songs from his most recent album, “My Beautiful Dark Twisted Fantasy” with a visual drama composed by him.
The movie is said to be influenced by film noir and concerns a fallen phoenix whom Kanye falls in love with. Check it:
Of course, there is Kanye’s fashion sense, which I think is worth noting:
So, there you have it. Musician, Fashionista, Director, Douche Bag.
Posted in MUSIC, STREET WEAR
Tagged Kanye West, MTV Music Video Awards, Taylor Swift
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Long Weekend!! Day 2 Vancouver Pride Parade!!
Day number 2 of the BC Day long weekend! Jill and I went down to take in the Vancouver Pride Parade, and it didn’t disappoint! About 750,000 people came out to support the LGBTQ community, with a parade that wound through the downtown core, and ended with a party at Sunset beach in the West End. All the info for the event is here.
Gay fashion in all it’s technicolour glory!!
Posted in EVENTS
Tagged BC Day long weekend, Gay Fashion, LGBTQ, Vancouver Pride Parade
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Long Weekend!! Day 1. (style on the street)
There were geisha walking around Gastown…with modern hair. Cool with me.
Cute dress with boots! I love boots!
Not sure where these two were going, but I wanted to join them! This is what summer is all about!
Sweet old war-time motorcycle with side car I saw in Gastown. Rad.
My lovely wife! Ready for a day of yachting I see! I really liked the sun hat and glasses on her today, with the pencil skirt and striped tank. Oh, and that is our wiener dog, Penny 🙂
So many wedding photos being taken in Gastown today! This couple had commandeered a fire truck that was parked on the street and took some photos posing on it’s bumper.
A stylish maxi-dress. Very sleek and elegant. She had on a great bag with it too, but it didn’t make the photo.
So, that was day 1 of the long weekend! We’re off to see the fireworks tonight, and maybe party down? More Vancouver Style coming this weekend!
Posted in STYLE ON THE STREET
Tagged BC Day long weekend, Gastown, maxi dress, summer styles
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Style on the Street, 3 more summer looks!
This is Ryerson. The funny thing is, he’s not posing for the camera, he’s just that awesome. Skinny shorts, flannel, belt to highlight, lots of colour and some flippy-flops? word.
Casual, but stylish, simple, but you can tell he thought about what he was going to put on before he left the house. I dig the hat and glasses. This is summer in Yaletown.
This photo does not do her justice, but she had a great flow-y outfit going on, and all moved really well as I saw her crossing the street. Minimal, but in person had lots of life to it. Also, I just really like this photo.
Posted in STYLE ON THE STREET
Tagged Gastown, Kitsilano, Maxi Skirt, style on the street, Yaletown
2 Comments
Style on the Street, waiting for the bus.

Though skeptical that I was going to do anything legitimate with his photo, he obliged. This is a much looser, slouchier (but great) version of the popular cuffed jeans and boots look. I prefer this style over the usual super skinny jeans with boots and fitted flannel shirt.
Posted in STYLE ON THE STREET
Tagged flannel, granville st, jeans and boots, style on the street, Vancouver
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Style on the Street – West 4th, Kitsilano
Posted in STYLE ON THE STREET
Tagged Kitsilano, Purple Jumper, style on the street
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Style on the Street – Granville St, Vancouver
A great summer look! Nice touch of colour, great accessories, and such a wonderful reaction when she realized that I wanted a photo of her excellent style! (she was pleasantly surprised). Wish I had a better shot of the bag though…it was a good one.
Posted in STYLE ON THE STREET
Tagged granville st, style on the street, Summer Dress, Vancouver
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Soul for Sale
Social commentary? Yes.
Fashionable? Probably not.
Getting nostalgic over techno? Anytime.
Don’t get it? That’s OK with me.
Today was not productive….it degraded into drinking beer and surfing the net for old techno. ….I used to be a Dj, eh? Oh, to be young(er) and stupid(er) again…
Posted in MISC, MUSIC, Uncategorized
Tagged Adam Freeland, procrastination, We want your soul
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Lookbook.nu Roundup (or, the weekend killed me, and I am too tired to go shoot photos)
Holy Hell, that was a good weekend. I am le tired. I had intentions of going for a walk tonight and shooting some photos, but I am finding it REALLY hard to get off the couch. So, that being said, I thought I would go through a few hundred of the latest posts on Lookbook.nu and see what the rest of the (hipster) world was doing.
Strangely enough, even though it is like a 10 to 1 girl to guy ratio on Lookbook, I always find it easier to find well dressed guys than girls. Too many short/baggy (fugly…seriously, when will this trend end?) jean shorts over tights on girls, and a lot of girls that post because they are pretty, and not because they dress well (or with any inspiration).
Anyways, here are my favorites that I came across…..
So coordinated! I love the tights, and all her clothing compliments her skin tone and hair!
Simple but classy look. Love the tie.
Post-Punk hipster goodness. I think heels would have perfected this though.
This is just bad ass.

Reminds me of my dad’s sweet college jacket….maybe a new trend?
Purposefully Disheveled. I like it.
Pulled on my rock and roll heart strings.
So, that’s what the kids are wearing this week.
More from the streets of Vancouver later this week, I promise!
Oh, and Style Butcher t-shirts and stuff are in the works!
Posted in STREET WEAR
Tagged flower tie, leather patch tights, post-punk, ripped jeans
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Style on the Street – Khatsilano Fest!
Well, there was a big-ass party right out my front door this weekend. I live in the Kitsilano neighborhood, and it was “Khatsilano Fest ” (I have no idea why it’s called Khatsilano Fest and not Kitsilano). There were music stages all down my block, lots of food vendors, and I live in kind of a fashion-y district, so there were lots of clothing sales, and people to see!
My wife spotted this stylish girl in her nice summer dress. I like it all, the shoes, dress and belt go well together, and the long blonde hair gives it a real good summer feel. Fun.
Posted in STYLE ON THE STREET
Tagged Khatsilano, Kitsilano, style on the street, Summer Dress
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Style on the Street
In front of of 49th Parallel coffee, I happened to see…
… an excellent look on a cool summer day. Love the jacket, blouse/dress combo, and she pulled of ankle warmers without looking 80’s. Well done. Everything she is wearing has something interesting about it, and it all works together. Best look I’ve seen in weeks.
Posted in STYLE ON THE STREET
Tagged ankle warmers, style on the street, summer in Kitsilano
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Follow me on Bloglovin.com
Read the title. That is all.
Z Zegna – Fall Winter 2011-2012 Menswear
I realllly like Zegna suits. F*ckin’ mint cuts. Fall/ Winter 2011/12 …very nice.
Posted in BRANDS, FASHION SHOWS
Tagged Fall/Winter 2011/2012, Menswear, Z Zegna, Zegna
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Etro Fall Winter 2011/2012 – Milan
The Fall/Winter Men’s runway show from Etro in Milan. If you feel like I do about this collection, you may not like all of it, but there are definitely some interesting cuts and fabric combinations. And a lot of leather, so if you are a PETA fan, this may not be the video for you…
Posted in BRANDS, FASHION SHOWS
Tagged Etro, Fall/Winter 2011/2012, Milan
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