The hype machine that is Lookbook.nu is vain and awesome. A lot of what is on the site is hipster garbage, but here and there I find people that, at least in my opinion, have quite the talent for dressing themselves. I am going to start posting my favorite looks from Lookbook every week or so. I want to promote the looks that I think we should see more of. Amidst the hordes of jean shorts over tights (seriously, this has to stop, I don’t know who decided this was a good idea) and the girls who still think that tights-as-pants are an appropriate fashion choice (please, cover your bum/camel toe), there are a few jewels of style to be had. Here are a selection of looks that I found and appreciated this week. All photos care of Lookbook.nu
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Only the Freshest Cuts- The Making of an S&R Denim Co Jacket January 17, 2016A brief look inside S&R Denim Co production.. People often question why our products cost more than a garment made overseas, and hopefully this will give a little insight into our investment in each piece of clothing we produce. This … Continue reading →The Editor
- S&R in Scout Magazine August 2, 2015Written by Jill Magee-Fosdick on July 21, 2015 Scout Magazine is Vancouver’s go-to guide for all things food, dining, and culture. We are very happy to have our aprons profiled by contributor, bartender-extraordinaire, and Search & Rescue Denim Co. apron … Continue reading →The Editor
- Torafuku – New Vancouver Restaurant Wearing S&R Aprons in Kitchen and on Global TV August 2, 2015Written by Jill Magee-Fosdick on July 21, 2015 New to Vancouver’s restaurant scene, Torafuku, has opened its doors this past weekend. The team from Torafuku are known for their local food truck, Le Tigre and have now expanded their culinary … Continue reading →The Editor
- Jamie Oliver Wearing S&R Denim Apron! July 7, 2015Written by Jill Magee-Fosdick on July 06, 2015 Chef Jamie Oliver (left) in his Search & Rescue Denim Co. Apron (Louis’ apron is not one of ours) We are thrilled and honoured to see that chef and food activist, Jamie … Continue reading →The Editor
- S&R Mentioned in the NY Times! July 1, 2015Written by Jill Magee-Fosdick on June 30, 2015 New York Times, June 23rd, 2015 Last week, the New York Times featured an article discussing the rise of the apron from beyond the simple white kitchen apron to the world of … Continue reading →The Editor
- Chef Carolynn Spence of the Chateau Marmont July 1, 2015Written by Jill Magee-Fosdick on June 30, 2015 The Chateau Marmont The Chateau Marmont is a hip and historic Los Angeles landmark. It is, simply, a gothic castle that evokes old-Hollywood and attracts an array of patrons including a large … Continue reading →The Editor
- Collaboration with Aunts & Uncles for The Deighton Cup June 30, 2015Written by Jill Magee-Fosdick on June 29, 2015 Aunts & Uncles Spring/Summer Campaign 2015 This summer we are excited to team up with German leather lifestyle brand, Aunts & Uncles, to create custom aprons that will be showcased at the … Continue reading →The Editor
- S&R Denim Co Fall/Winter 2014 October 14, 2014This week we are having a launch party here in Vancouver to celebrate the release of our Fall/Winter Mens and Womens denim collection. We have been working on our new denim jackets and vests, and our mens oilskin canvas motorcycle … Continue reading →The Editor
- Search & Rescue Denim Co. Documentary Short February 15, 2014Recently we’ve been working with Baxter Redfern of Redfern Media on a short mini-doc about where Search & Rescue Denim came from, and a what our business is all about. I’m really happy with how it came out, and I … Continue reading →The Editor
- Search & Rescue Denim Co. at Gastown Tattoo Parlour February 6, 2014Things have been busy at S&R over the last couple of months. We have two new staff members helping sew aprons, and we’ve been adding retail outlets at the rate of about one a month. This week, we teamed up … Continue reading →The Editor
- The Making of an S&R Denim Co Jacket January 17, 2016